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Brand or Bust Why Branding Is Essential to the Longevity of Your Business

A strong, identifiable brand is an invaluable asset to any company. Many businesses can reap major rewards by building a brand image that accurately reflects the strength of the company. And in today’s business world, branding is necessary for businesses looking for longevity and growth. So, what do small businesses need to know about branding [...]

By | July 6th, 2017|Business|0 Comments

Writing Off Start-Up Costs

In South Florida, startups are booming. The Kauffman Foundation ranked the Miami-Fort Lauderdale area #1 for startups out of 40 metro areas across the country. For some people, starting their new business is as simple as registering a domain name and building out a website. For other entrepreneurs, there are greater expenses incurred to establish [...]

By | June 29th, 2017|Business, Finances|0 Comments

Mentorship Matters: How to Learn From Leadership

Early in my Marine Corps career, one of our instructors told us “watch the leaders above and below and pick out the tools you believe would work for you. Discard those that are ineffective or not part of your style. In this way, we work to put leadership errors into the past.” Watching others perform [...]

By | June 19th, 2017|Business|0 Comments

Steps You Can Take Now to Create a Succession Plan

Many small businesses are family owned. While family owned businesses enjoy the benefit of familial solidarity, their strength is often threatened when it's time for leadership or ownership to be passed down. Succession plans help ensure the transition from owner to owner is an easy one, but many small and family-owned businesses do not have [...]

By | June 1st, 2017|Business|0 Comments

How to Achieve Sustainable Business Growth

You’ve put in the time to get your business off the ground and now you’re up and running. You have a product or service that’s selling well, team support to keep everyone happy and a proven income model. Congratulations! You’ve overcome the biggest obstacle to business sustainability. Surviving the startup phase is often the toughest [...]

By | May 16th, 2017|Business|0 Comments

Opening a New Location? Follow These 3 Steps First

Opening a new business location is an exciting venture. It also comes with inherent risks. A new site can increase profits and brand exposure, but it also opens up possibilities for failure. Rushing into expansion and opening a new location can do more harm than good if proper preparations are not made. Increase your chances [...]

By | May 11th, 2017|Business|0 Comments