Announcing . . . Our New Look!

 

We’re thrilled to unveil our refreshed brand identity! Over the last year, we have poured everything into creating a new image that would accurately depict who we are, at our core as a team.

There are plenty of adages about change. One of our favorites at the Firm is “get comfortable being uncomfortable”. Change brings discomfort, even when the change is for the better. The old ways are comfortable and known. It’s easy to slip into routine, go on autopilot, and just get the job done. Sometimes that works. But in today’s hi-tech, fast changing marketplace, stagnation can lead to major problems for a business, including ours. We have no better way to demonstrate our commitment to improvement than showing it to the world . . . Every. Single. Day.

We have chosen a new look for Yolofsky Law. Our eagle, compass, and shield represented us well for many years. Our new stylized “Y” shows the evolution of our firm since its founding in 2014. While the rebrand is a significant visual change, our core beliefs haven’t changed.

This logo change is part of our strategy targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients build a solid foundation for their family and business.

No structure functions without a solid foundation. Our “Y” is supported on both sides with beams that interlock with the “Y”. These also represent the walls of protection that we help clients to build around their ideas, businesses, families, and legacy. Law can sometime be a complex thing, seemingly maze-like. We help navigate the labyrinth with concise guidance that can be understood in plain language.

We wanted our logo to be 3D because law is more than just a two-dimensional piece of paper. People have to live and use the advice we give and the documents we prepare. The law comes alive in your world when we have helped you overcome a challenge before it ever manifests.

In the spirit of rebranding, we will continue to commit to our clients and provide the high level of professionalism and quality you have experienced. We would also like to take the opportunity to thank our clients and business partners for your loyalty, trust, and friendship in business.

As you notice changes in our branding, website and handouts, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with us. As always, please do not hesitate to call us anytime!

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